Humanising things
To make people care more
Make it relatable
Make earthing a character
Emotional attachments
Use “i”s
Make it an emotional experience, even a logo
Make it immediate —> Straightforward, easy to understand
Digital displays —> Flexible
Open to interpretation, might have more than one meaning —> might be confusing
How to communicate, how you use words, more words =/= better
How do you know its fresh water?
Is that he most useful way to make people care about the issue?
Does the problem resonates more if you relate it to people’s selfishness
People’s pressure point
How trigger people’s action
What the biggest problem?
Fish? People?
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