First crit feedback

ESSAY

• focus on clothing brands 
• Capitalism —> Maxist —> colonia —> ethic minority 
• TOKENISM (summerise) 
• Critical on capitalism and consumerism 
• put the focus on TOKENISM and use racism, capitalism and consumerism to support and explain the idea 

DIRECTIONS FOR PRACTICAL OUTCOME 

• brands that are doing good to the society
• Contribute in a positive way and being ethical 
• Look at how they use social media 
• Usually indie brands do better in creating a positive brand identity 

THOUGHTS 

The crit really helped me in organising my ideas. The week of panic was worth it! I was gonna skip the crit cuz I was so scared, at last I joined and I got useful stuff from it in return! I was having so many ideas in mind and don't know where to start with and where to focus. Simon suggested to focus on tokenism as it is something that I am mainly interested in, talking about how brands are branding themselves this way just because of the sake fo following trends and increasing sales. I think focusing on tokenism and using capitalism and racism to support that completes the whole thing and it makes more sense now, without all the ideas cramming together. 

PLANS 

coming week: 

• look at indie brands 
• research into tokenism 
• the relationship of tokenism and social media 
• how tokenism is applied in social media platforms 
• think of a better question (tokenism, social media, streetwear brands advertising) 
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