final campaign

 Shamita and han were in charge of animating the work. As I am not good at animating, I decided to start working on how to present our work and where it should be placed. I created a campaign with all the graphics we did. I created few pages using the elements I have got for the brief. Making some more pages to show the change in the amount of drinking water we will have in 20 years. I the showed Shamita and Han my work and they agreed to use this as the final presentation. For the real campaign, we will use Shamita's animation to replace the hourglass. 

further development

  

I developed the initial colour palette into a more subtle one. This is to make it more visually pleasing and modern with pastel colours. 

These are what I've got so far... I think they are quite boring... I am not quite satisfied with how they look. However, Han thinks that making the logo straightforward and memorable would be the best way of the final execution. Therefore, the first hourglass attempt is chosen to be the main element of the logo. 

Shamita suggested a new idea adding on to the water dripping video that I did in the first place. She said that it would be cool if we add fish in a cracked fish bowl with water dripping and the fish struggling. I love how metaphorical it is. Han then suggested to combine the hourglass and the fish idea into an animation and all of us agreed. 

I then started creating the visual elements we need, as simple as possible. A fish, an hourglass, water drops, and some cracks... Due to time conmtratints, I finished it up as quick as possible and sent them the AI file so that they can proceed to the mockup and animation part. 

We had a good progress compared to the call yesterday. We gave in useful ideas and suggestions on how the visual campaign could be. 

initial ideas

  1. sounds of dripping water = clock ticking 

- create a threatening atmosphere among audience 

- raise the awareness of the urgency of the issue 

the video of a glass cup dripping water, with an overlay of a logo on top  

The hands idea is to show people should work together to tackle the problem. However, I do not think it communicates the idea successfully. In this case, the hands would be the logo and it has to work to gather with the video to perform its function. The hands would be overlaid onto the video. 

2. counting down logo 

- create a threatening atmosphere among audience 

- showing hope and that audience can work together to alleviate the problem (slowing down the speed of water running out) 

using an hourglass as a visual element to communicate the idea of counting down. This is a really simple and easy way to deliver the message. However, I think it is too straightforward and I think I can do better in visualising the concept of time, by using a more abstract way. 

I also came up with a new idea of making the hourglass broken, with cracks, so that water will be leaking out from it. In an interactive format, audience can drag bandages onto the hourglass to stop the water from leaking. 

3. colour palette

- makes it eye catching

- communicates they idea of water and urgency 

I think including blue is a must, as blue always represents water. I tried using pink as a way to contrast the colours, however, as thinking about the function of the logo is somehow raising awareness of people about the problem of drinking water. Therefore, I thought that using a orangey red would be a way to make the logo pops and also post a sense of threat to audience. The red contrasts with the blue pretty well and I think I can further develop the logo with the two colours at the bottom. 

call with group mates + my idea

 Had a group meeting with Han and Shamita today. We decided to go with 'the running our of drinking water' as our case. We researched into some data of the issue and found out that by 2040, there will be an extinct in drinking water. 

Shamita suggested to emphasise on how people can actually put effort in alleviating the issue, instead of delivering the concept of counting down the day we run our of drinking water. She suggested that we can make something interactive and responsive so that when audience use the design, they can change the outcome, instead of limiting the design outcome with something like a counting down clock. This is to deliver the idea of when people from all around the world take action in helping, the situation can actually become better, or at least slow the pace of water running out. 

For me, my idea is quite an opposite to Shamita's idea, in delivering. Hers is more on doing some inforgraphcis and delivering messages and data using heavily research based information. However, I came up with something really abstract by using only videography and sounds. The first idea that came up into my mind was those minimal Japanese ASMR cooking videos. They usually have a clear background with only the bowl/ the cup in the foreground. and for the background music, only the sounds of cooking could be heard. 

concept: sounds of water dripping repressing the clock ticking, the counting down on the day when drinking water runs out. 

When applied to our topic, I visualised a still video of a broken glass of water leaking, with sounds of clock ticking or water dripping as the background sounds. A logo will also be designed as an overlay in the centre of the video. The whole video would be really clean and minimal, and emphasise on how we create that threatening atmosphere with the audio and sounds. Visually, it looks really calm, but when you turn the sound on, it is threatening. 

This was how I picture the whole concept when we first came up with the topic of the running out of drinking water. The idea is very different from Shamita's. Therefore, we decided to do some research and experiments on our own separately and call again tomorrow to show what we got and maybe come up with the final execution so that we can finished everything off by Thursday. 

28SEPT Something More Briefing

  Something more 

• mainly Brand identity 
• Packaging 
• Variety of design fields 
• Not only specialised in one area 
• Design is about how design educate, inform 
• To communicate 

Work: 

Train station 

• Something impactful and constructural 
• Collaborating and working people who are expert in that area, who better than you

Identity for Vandom 

• Motion graphics 
• Started from the v into an arrow (main idea)
• start from a logo, or something significant and iconic 

The doomsday clock 

- adjustable 

- interactive 

- audience can change the design by moving the minute hand 

What time is it now? 

• 2020 
• 1.667 seconds to midnight 

Design can 

• raise awareness of a problem 
• Help you care about it 
• Make you do something about it 

Graphic design now during COVID

• COVID alert system 

Brief for today 

• Logo Siren
• Design a symbol 
• That changes the urgency of the issue of highlights 
• No less than 3 people 
• Deadline: Thursday 
• Feedback next week 

What’s your case? 

• social injustice 
• Air quality 
• Poverty 
• Screen time 
• Space junk

… 

Create a logo, where to start 

• a launch of something 
• How to communicate, what it stands for 
• How that’s gonna be responsive 
• Simple way to explain what it is 
• How it would be used 

To 

• raise awareness of a problem 
• Help you care about it 
• Make you do something about it 

Where does it live? 

• somewhere digitally? 
• How people can share it? 
• Inform how it works 
• Something moving? To show its changeable? 
• Installation? 

Submit as PDF/ mp4

brief@somethingmore.studio 

10 briefs presentation