Sunday, 27 September 2020

28SEPT Something More Briefing

  Something more 

  • mainly Brand identity 
  • Packaging 
  • Variety of design fields 
  • Not only specialised in one area 
  • Design is about how design educate, inform 
  • To communicate 


Work: 

Train station 

  • Something impactful and constructural 
  • Collaborating and working people who are expert in that area, who better than you


Identity for Vandom 

  • Motion graphics 
  • Started from the v into an arrow (main idea)
  • start from a logo, or something significant and iconic 


The doomsday clock 

- adjustable 

- interactive 

- audience can change the design by moving the minute hand 


What time is it now? 

  • 2020 
  • 1.667 seconds to midnight 


Design can 

  • raise awareness of a problem 
  • Help you care about it 
  • Make you do something about it 


Graphic design now during COVID

  • COVID alert system 


Brief for today 

  • Logo Siren
  • Design a symbol 
  • That changes the urgency of the issue of highlights 
  • No less than 3 people 
  • Deadline: Thursday 
  • Feedback next week 


What’s your case? 

  • social injustice 
  • Air quality 
  • Poverty 
  • Screen time 
  • Space junk

… 

Create a logo, where to start 

  • a launch of something 
  • How to communicate, what it stands for 
  • How that’s gonna be responsive 
  • Simple way to explain what it is 
  • How it would be used 


To 

  • raise awareness of a problem 
  • Help you care about it 
  • Make you do something about it 


Where does it live? 

  • somewhere digitally? 
  • How people can share it? 
  • Inform how it works 
  • Something moving? To show its changeable? 
  • Installation? 


Submit as PDF/ mp4

brief@somethingmore.studio 



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