further development

  

I developed the initial colour palette into a more subtle one. This is to make it more visually pleasing and modern with pastel colours. 

These are what I've got so far... I think they are quite boring... I am not quite satisfied with how they look. However, Han thinks that making the logo straightforward and memorable would be the best way of the final execution. Therefore, the first hourglass attempt is chosen to be the main element of the logo. 

Shamita suggested a new idea adding on to the water dripping video that I did in the first place. She said that it would be cool if we add fish in a cracked fish bowl with water dripping and the fish struggling. I love how metaphorical it is. Han then suggested to combine the hourglass and the fish idea into an animation and all of us agreed. 

I then started creating the visual elements we need, as simple as possible. A fish, an hourglass, water drops, and some cracks... Due to time conmtratints, I finished it up as quick as possible and sent them the AI file so that they can proceed to the mockup and animation part. 

We had a good progress compared to the call yesterday. We gave in useful ideas and suggestions on how the visual campaign could be.