initial ideas

  1. sounds of dripping water = clock ticking 

- create a threatening atmosphere among audience 

- raise the awareness of the urgency of the issue 

the video of a glass cup dripping water, with an overlay of a logo on top  

The hands idea is to show people should work together to tackle the problem. However, I do not think it communicates the idea successfully. In this case, the hands would be the logo and it has to work to gather with the video to perform its function. The hands would be overlaid onto the video. 

2. counting down logo 

- create a threatening atmosphere among audience 

- showing hope and that audience can work together to alleviate the problem (slowing down the speed of water running out) 

using an hourglass as a visual element to communicate the idea of counting down. This is a really simple and easy way to deliver the message. However, I think it is too straightforward and I think I can do better in visualising the concept of time, by using a more abstract way. 

I also came up with a new idea of making the hourglass broken, with cracks, so that water will be leaking out from it. In an interactive format, audience can drag bandages onto the hourglass to stop the water from leaking. 

3. colour palette

- makes it eye catching

- communicates they idea of water and urgency 

I think including blue is a must, as blue always represents water. I tried using pink as a way to contrast the colours, however, as thinking about the function of the logo is somehow raising awareness of people about the problem of drinking water. Therefore, I thought that using a orangey red would be a way to make the logo pops and also post a sense of threat to audience. The red contrasts with the blue pretty well and I think I can further develop the logo with the two colours at the bottom.