Thursday, 29 April 2021

[PENGUIN] Initial idea development

 negative space with white foreground 

  • deteriorating typesetting with white earth 
    • look unprofessional 


blue continent 

  • blue continent to indicate flooded earth 
    • however the blue became the main focus of the design which looks like water
    • confusing 


deteriorating typesetting 

  • Screenshotted an image from google earth, invert the colours and tuned the hue to get an orangey earth.
  • with the tile looking like its breaking down and deteriorating 
    • look surreal 
    • type and image do not tie well with each other 
    • plagiarism? image from google earth

human foot stepping on the earth  
  • translating the idea of human beings destroying the earth 
  • also portrays the idea of urban footprint 
    • could be further developed with a stronger illustration style 

Rock age ancient drawings inspired 
  • as climate change is an accumulating effect of human beings since they existed, accent drawings were taken as reference 
    • could be further developed by adding title and text and see how it goes 



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