[PENGUIN] Design development

IDEA1

Process

After doing the illustration, I added text onto it and experimented with different typesetting to get the perfect looking one. The back cover is a bit disappointing as it looked a bit dull. Black and white is a challenging colour pick as the design can look boring easily.

Outcome  

IDEA2

Process

I used red dark orange as the main colour of the design apart from black and white. The red served as the focal point of audience and can create a better hierarchy compared to the idea1 design. I went for a simple and less is more approach for this design and make it as straight forward as possible. Red was chosen to portray the idea of urgency and heat. 

I tried out different typesettings and look for the least messy one. 

Outcome  

THOUGHTS 

• Typesetting and picking the case and weight of text is quite challenging for me. It tried out different combinations for quite a while to get the perfect combo is comfortable to look at. 
• I think I will go for the second idea and further refine it. the back cover definitely needs more hierarchy for the text. 
• I will also make the orange lighter as it look a bit like red now, while might cause confusion among audience thinking that it is a Japanese related book.