Ten briefs

b1: (competition) penguin children's book cover (30/4/21) 

b2: (live) BVP internship (31/1/21) 

b3: (live) White.studio rebrand (31/1/21) 

b4: (internal collaboration) D&AD (23/3/21) 

b5: (external collaboration) cultural identity (31/12/2021) 

b6: (external collaboration) LS branding (31/2/2021)

b7: (external collaboration) tee1 + shooting 

b8: (external collaboration) tee2 + shooting 

b9: (research-led) Japanese packaging 

b10: (research-led) craft beer packaging 

BA (Hons.) Graphic Design						LEVEL	6
STUDIO BRIEF
Brief 1 Penguin Children's Book Cover Competition  (Talking Turkey by  facts)					Module Brief	OUGD603
Semester	2		Outcomes Assessed		Module Tutors

Brief

You are invited to design a cover look for Talking Turkeys to bring this original and unforgettable book to new readers. Primarily aimed at children aged 8 to 12, your design should ensure that these poems are a must-read for every child. Your cover design needs to include all the cover copy supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine width 7mm), incorporating the Puffin branding and all additional elements such as the barcode. Please refer to the Submissions Details page for full details on how to submit your entry. Copyright must be cleared for all images used in your cover design and you must include a credit line on the back cover of your design for any third-party images used. For example: ‘Cover photograph by Joe Bloggs’.

Background/Considerations

collection of straight-talking poems about heroes, revolutions, racism, love and animal rights, among other subjects  playful, clever and provocative  Benjamin Zephaniah was born in Birmingham and then spent some of his early years in Jamaica, postwar writer  well-known for his performance poetry with a political edge for both children and adults and gritty teenage fiction.

Mandatory Requirements	Deliverables
Have an imaginative concept and clearly places the book for its market.  The cover should encourage children to pick the book up themselves but should also engage adults to want to buy it for them.  be an original interpretation of the brief be competently executed with strong use of typography appeal to the broadest possible audience for the book show a good understanding of the marketplace have a point of difference from other books that it will be competing against in the market be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops	Design boards  Blogs  Book cover design in right format
Studio Deadline	Module Deadline
30/4/2020	5/5/2021

BA (Hons.) Graphic Design						LEVEL	6
STUDIO BRIEF
Brief 2 (Live brief) Internship at NGO Beyond Visions Projects					Module Brief	OUGD603
Semester	2		Outcomes Assessed		Module Tutors

Brief

Create a textbook publication of no more than 25 pages for the Ebenezer School  Content: Food pyramid with only few words description and brails  Target audience: the visually impared and blind 9th grade students

Background/Considerations

Ebenezer School is the only blind school in Hong Kong  All graphics should be designed in monochrome so that they could be sent to the printers for laser 3d printing  All graphics should be easily understood as they are for 9th grade students  As target audience read the book by touching instead of looking, all graphics should designed in a simple and neat way so that lines could be distinguished easily

Mandatory Requirements	Deliverables
No more than 25 inner pages  Monochrome content	Blogs  Design boards  Final spreads of book with cover  final outcome of the physical book
Studio Deadline	Module Deadline
31/1/2021	5/5/2021

BA (Hons.) Graphic Design						LEVEL	6
STUDIO BRIEF
Brief 3 Rebranding White Studio  (white.studio.hk)					Module Brief	OUGD603
Semester	2		Outcomes Assessed		Module Tutors

Brief

White studio is an Instagram online shop that is established by a friend. It is a jewellery and accessories shop that is told to be going for a minimal and clean aesthetic. However, the branding is not strong enough.  Strengthen the branding/ rebrand (if necessary) White Studio, including a set of festive and discounts posts for their Instagram.  Aim for a minimal and clean feed with mainly the colour white.

Background/Considerations

Hong Kong based  The shop constantly joins flea markets and sell their products face to face to consumers  Minimal and clean style with whote as their theme colour  Might want to have an interview with founder to get more information and a clear brand guideline

Mandatory Requirements	Deliverables
Minimal and clean  White	Blogs  Design boards  Instagram mockup  Festive posts  Discount posts  Logo  Manipulated product pics
Studio Deadline	Module Deadline
31/1/2021	5/5/2021

BA (Hons.) Graphic Design						LEVEL	6
STUDIO BRIEF
Brief 4 Internal Collaborative Brief D&AD (with Han and Shamita)					Module Brief	OUGD603
Semester	2		Outcomes Assessed		Module Tutors

Brief

A brand building campaign to celebrate the 100th anniversary of Disney in 2023.  Unique storytelling that brings people together across generations and cultures.  Turn well-loved 90s and 00s nostalgia into hyper relevance for 2023. Aims at reintroducing Disney to their audience in a hyper-relevant way.   Target audience:  across Europe, Middle East and Africa  Between the age of 16-30 (with a focus on 18-25) How relevant Disney can be to their lives today?   How to make old fans stay?

Background/Considerations

Disney isn’t just cartoons from your childhood. Disney own iconic brands including Star Wars, Marvel, Nat Geo and The Simpsons (to name just a few), plus streaming services like Disney+, theme parks    Life stages if the age group Current  trends that drive their media consumption  History: movies to stage shows to theme parks to streaming to superheroes  Disney is looking for realistic ideas that could actually run in 2023. Think about how your campaign could be scalable, and work within budgets stretching from £100k to £1m.  Think about what comes to mind for young consumers today when they think of 100 years of Disney, and what they might think the next 100 years of Disney could look like.

Mandatory Requirements	Deliverables
Timeless  Positive impact in the world  To ‘give back’  Key audience insights How and where your idea will run Tagline for the campaign A series of key visuals and mock-ups across multiple touchpoints  (It’s up to you where you think your campaign should run, but wherever you choose it should match the insights you derived about your audience.)	Blogs  design boards  Final outcome mockups
Studio Deadline	Module Deadline
5:00 PM (GMT) on 23/03/21 (D&AD deadline)	11:00 AM (GMT) on 05/05/2021

BA (Hons.) Graphic Design						LEVEL	6
STUDIO BRIEF
Brief 5 External Collaborative Brief  (with Theodora)					Module Brief	OUGD603
Semester	1		Outcomes Assessed		Module Tutors

Brief

Branding 3 specific modern locations with their historical/cultural/social contexts to strengthen locals’ cultural identity.  The practical outcome aims at educating young people on the historical values of a place that has evolved throughout the years and that they should be conserved and being passed on.  It also aims at a fun and weird approach which attracts travellers.

Background/Considerations

the general population aren’t educated on the local history and that they are required to do research on their own to acquire relevant knowledge  places have evolved a lot in terms of its land’s usage through history  What we see now is being developed from its initial usage and that they have to be interrelated in some ways  In order to strengthen a place’s cultural identity, educating people with their history is the best way to start

Mandatory Requirements	Deliverables
To promote historical values of the place  To be fun and weird	A collection of posters or banners of a strong visual identity that is specifically branded for a place Blogs  Design boards
Studio Deadline	Module Deadline
31/12/2020	5/5/2021

BA (Hons.) Graphic Design						LEVEL	6
STUDIO BRIEF
Brief 6 External Collaborative Brief  Brand establishing (with Sonja)					Module Brief	OUGD603
Semester	2		Outcomes Assessed		Module Tutors

Brief

You are launching a brand/ creative label with Sonja. This has been what you guys have wanted to do for years. There is an upcoming flea market that you guys think suits your style a lot and are very interested to join.  You need to establish a brand that is going for a street and casual style. The ultimate goal of the brand aims to create a collaborative community that gathers local creatives. .

Background/Considerations

About  The brand is both an experimental project of two Graphic Design students and a platform to showcase the work of local artists/ designers. We hope to build a little, yet supportive creative community in HK, sharing ideas, stories and expertise throughout the space. Through trial and error, we’re taking small steps to achieve our goals, pushing ourselves while highlighting the many local talents along the way.

Mandatory Requirements	Deliverables
Street and casual  A platform to showcase local creatives’ work	Instagram page  Brand identity  Logo
Studio Deadline	Module Deadline
31/2/2021	5/5/2020

BA (Hons.) Graphic Design						LEVEL	6
STUDIO BRIEF
Brief 7 External Collaborative Brief  Larp6Sarp3’s first launch collection1 tee1 + shooting (with Sonja)					Module Brief	OUGD603
Semester	2		Outcomes Assessed		Module Tutors

Brief

Create a tshirt design for Larp6sarp3’s first launch. The tshirts would be screen printed on black and white t shirts, so please make sure the graphics are designed to be screen printed.  They are going for a street and casual style. The tee should be oversized that could be worn by everyone of different styles.

Background/Considerations

Larp6Sarp3 is having their first product launch at a flea market. It is their first time selling their products.  It would be good if the two tshirt designs are of the same collection

Mandatory Requirements	Deliverables
Screen Printed tees  Stick to the brand identity of the brand Casual and street	Black tees  White tees  Photoshoot manipulated outcomes  Blogs  Design boards
Studio Deadline	Module Deadline
31/2/2021	5/5/2021

BA (Hons.) Graphic Design						LEVEL	6
STUDIO BRIEF
Brief 8 External Collaborative Brief  Larp6Sarp3’s first launch collection1 tee2 + shooting (with Sonja)					Module Brief	OUGD603
Semester	2		Outcomes Assessed		Module Tutors

Brief

Create the second t-shirt design for Larp6sarp3’s first launch. The tshirts would be screen printed on blue and tan t-shirts, so please make sure the graphics are designed to be screen printed.  They are going for a street and casual style. The tee should be oversized that could be worn by everyone of different styles.

Background/Considerations

Larp6Sarp3 is having their first product launch at a flea market. It is their first time selling their products.  It would be good if the two tshirt designs are of the same collection

Mandatory Requirements	Deliverables
Screen Printed tees  Stick to the brand identity of the brand Casual and street	Blue tees  Tan tees  Photoshoot manipulated outcomes Blogs  Design boards
Studio Deadline	Module Deadline
30/2/2021	5/5/2021

BA (Hons.) Graphic Design						LEVEL	6
STUDIO BRIEF
Brief 9 Research Lead brief  Japanese food packaging					Module Brief	OUGD603
Semester	2		Outcomes Assessed		Module Tutors

Brief

Is there a historical influence behind japanese snack packaging designs?  Choose a specific snack brand and redesign their packaging for them using the Japanese style of snack packaging.  Target audience: all ages

Background/Considerations

The snack section from Japanese supermarkets are always so overwhelming that we do not know where to start  Are all brands packaging suitable to be redesigned using the Japanese style?  Are there many different Japanese food packaging styles?  Claustrophobic? Minimal?

Mandatory Requirements	Deliverables
Japanese style	A collections of food packaging of a snack brand  3 different flavours  Blogs  Design boards
Studio Deadline	Module Deadline
30/4/2021	5/5/2021

BA (Hons.) Graphic Design						LEVEL	6
STUDIO BRIEF
Brief 10 Research Lead brief  Craft beer packaging					Module Brief	OUGD603
Semester	2		Outcomes Assessed		Module Tutors

Brief

Do a large body of research work on local craft beer and see what caught you. Take what inspired you from the research and create a beer packaging design.

Background/Considerations

Local craft beer packaging designs are famous for their creative and colourful designs that targets young audience

Mandatory Requirements	Deliverables
Your design has to fit in to the local beer industry.	Blogs  Design boards  Final packaging design
Studio Deadline	Module Deadline
30/2/2021	5/5/2021