Final Year (Level6): All brands research

Braindead

@wearebraindead

raising money to support black communities
Charity tees
Tee print “if you love the black culture protect black lives”
Support black and lgbtq causes
Brain Dead made the request in a recent Instagram post, tagging big-name brands like The North Face, Converse, and Carhartt WIP.
"If you talk with us, walk with us ... we have collaborated with so many amazing brands since the day we started," Brain Dead wrote. "We are now asking these brands to team up with us in creating new ways to help out the cause at hand. We ask @thenorthface @carharttwip @converse @reebokclassics to match our donation or work on a project with or without us to raise money or awareness for this cause. I reach out to these brands because we back them and we know they do amazing things! Lets stop strategizing and just activate the fucking voltron! Let’s go!"
“to raise money and awareness for the cause”
All of the proceeds will go to The Movement for Black Lives, Black-Owned Business Relief Fund and LGBTQ Fund. In just 24 hours, total sales of the tee is over half a million dollars,

A-COLD-WALL* (only donating)

Fucking Awesome (only donating)

- post announcing that they will donate. $20000 to Black Lives Matter

Stussy (joining brands)

joining humorous brands
Stand against systemic racism
Call for people to stand firm against the injustice that plagues the United States and the world.
the special release is centered around Stüssy signature handstyle and features “STAND FIRM” printed on the front, while “END RACISM NOW!!” marks the rear.
All profits generated from the sale of the T-shirt will be split evenly between Black Lives Matter and the Equal Justice Initiative.

HUF (collaborating with artists)

HUF and Japanese artist Haroshi have come together for a special release benefitting the LA chapter of Black Lives Matter.
Haroshi’s Middle Finger art piece has stood as a centerpiece of the HUF LA flagship location. A defiant expression of “f*ck you” to oppressors, to injustice, to violence, to racism, to authority, to inequality, and to anyone or anything working to divide or abuse our community. But recent happenings left the sculpture without its infamous finger, transforming the shape of the piece into that of a raised fist.
Now a stronger symbol of unity and justice
The artwork is emblazoned on the front underscored by HUF brand and the artist’s signature
The rear of the shirt lists out “F*CK RACISM/F*CK HATRED/F*CK IGNORANCE/F*CK POLICE BRUTALITY/F*CK INJUSTICE.” Keeping the original message of the HUF’s Middle Finger.
The duo have also prepared a special skate deck for auction which comes similarly dressed with the design found on the front of the Justice T-shirt
199 percent fo all proceeds generated from the sale of the T-shirt and the auction will be donated to Black Lives Matter Los Angeles.

Pyre moss

(by Vanessa Friedman, sept9,2019)

the label has explored the concept of fashion as a platform for commentary on American society and culture, in innovative, well-crafted forms that are simultaneously classic and contemporary.
Luxury streetwear brand
Kerby Jean-Raymond of Pyer Moss unveiled the last in a series of three collections conceived to re-examine some of most basic American pop culture tropes through an African-American lens. In February 2018, it was the cowboy; last September, it was family time and the backyard barbecue; and this season, it was rock ’n’ roll. And it is at the service of actual life.
Each time, he pulls in multiple collaborators (artists, formerly famous black brands) to expand his community
It was about forcing a deeper reckoning at a time when race has become a dividing line in the country, and embracing a different understanding in order to move forward.
So, for example, this collection, titled “Sister,” began with the history of Sister Rosetta Tharpe, a “queer black woman in the church,”

(by Associated Press, 10Sept, 2019)

The 2019 New York Fashion Show
Remind the audience that rock ’n’ roll was born because of a black, queer woman
a stunning collection of clothes that ran the gamut from casual chic to red carpet gowns, all modeled by black or brown faces
“The whole thing is really to recognize our worth, and us as black people, what we’ve contributed to what pop society is in America,” Jean-Raymond told The Associated Press after his show ended a little before midnight. “What I aim to do is to make disenfranchised people, black people, with this series and minorities and women, know and understand how important they are to this thing called America right now.”
Before the show began, spoken word artist Casey Gerald noted the grim anniversary currently being marked worldwide — 400 years since the first enslaved Africans arrived in the United States.
“And I feel like black women are often erased from things, and I wanted to do this specifically for black women,” he said.

Denim Tears

- brand: Denim Tears, Founder: Tremaine Emory

Los-Ángeles based streetwear artist
Working with Converse
Red green black sneaker
Inspired by Jamaican political activist and Black nationalist Marcus Garvey’s Pan-African flag and artist David Hammons’ 1990 work “African-American Flag,”
Denim Tears tells the story of Black people in the United States starting in 1619, when the first documented enslaved Africans arrived in Virginia
the brand’s logo, a cotton plant, is a direct reference to slavery.
proposed packaging for his Converse sneaker collaboration depicts a coffin covered with Hammons’ flag and a cotton wreath, as a tribute to Black Americans who have died under unjust conditions.

Thoughts

Final Year (Level6)