[CRAFTBEER] Design development

 For the visuals, I have decided use landscapes to visualise the three different versions. It is inspired by the landscape outside the window of my room. It gave me a really realised feeling and I thought landscapes would be a good visualisation of how I express the feeling of relaxation. Of course, the colour palette will also be soothing colours. 

• daydream (all day) : clouds/ city
• lucid dream (double) : the sea
• dazed (higer alcochol) ): hills 

Initial sketches 

Daydream 

Lucid dream 

Dazed

Try adding elements of hemp/ cannibis into the design to make it more like a CBD brand. However, the shape of cannibis might further confuse them as some of them might think that there is both THC and CBD in it. Therefore I am still think whether to not to use cannibis plants on the design.