Saturday, 6 February 2021

[W.S.REBRAND] Festive posts

After procrastinating for a bit, I finally finish off the brief by creating these festive posts as the last deliverables for the project. The last step is to create a mockup to see if they fit the feed of the planet collection. The 4 festive posts took significant elements from the festival as inspiration. For instance, A rectangle is used for the lunar new year one as it represents a Chinese new year banner that we use as home decoration. 






I then used the app UNUM to create a mockup of the IG feed. As I lowered the opacity of the patterns at the background of the post designs, they look a bit washed off now which fits the colour tone of the manipulated product images. 



@lss.is.mre

@roche.comtemporary 


After doing visual research on other IG assecories shops, I found out a new pattern that the shops use nowadays to create consistent feed. Many of them uses random moody photos that fits their feed as a separator to make their feed look less crowded with products. I then looked for some pictures that I took on my phone to see if they could fit in with the feed that I made for white.studio to make it look less overwhelmed with products. Although I think is it kind of like shitposting, these mood posts actually do help a lot in creating a consistent feed. They turned out looking really good and I will suggest this. to Jenna in order to improve the look of her feed. 



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