https://www.timeout.com/hong-kong/things-to-do/san-po-kong-ultimate-guide
San Po Kong: Ultimate Guide
- adapted as one of the runways for the former Kai Tak Airport
- 50's-60's it was transformed into an industrial sector (Hong Kong was a manufacturing-based economy)
- located between Wong Tai Kin and Diamond Hill
- to get there, we get off at Diamond Hill tube station and walk
- largely industrial, partly residential
- belongs to the Wong Tai Sin District
History
- a new village replacing the old Po Kong Village that was destroyed by the Japanese in 1943
- the current San Po Kong is a post-war residential scheme with mostly public housing blocks
- In 1916, the area south of present-day San Po Kong was reclaimed by Ho Kai and Au Tak for a garden estate.
- The reclaimed area became known as Kai Tak. The company lacked the capital to complete the project and left part the land unused.
- The Hong Kong Government decided to buy back the land for the Royal Air Force and a future Kai Tak Aerodrome.
- more then 20 villages surrounding San Po Kong were delmolisdjed for further expansion of the airport
- in the 1967 riots, a labour dispute in a factory making artificial flowers ignited
- In the 1980s, many of the manufacturing businesses in San Po Kong relocated to China, and the industrial buildings were turned into offices and godowns.
Location:
- Between Diamond Hill and Wong Tai Sin
- however belongs to the Wong tai sin district
Personality of San Po Kong
- persistent
- routine
- consistent
- sometimes surprising
- initially not attractive
- not standing out from the crowd, dull, boring
- 2 sided, like a parallel universe, industrial vs creativity
- old
MBTI personalities
1. extraversion vs introversion
2. sensing vs intuition
3. thinking vs feeling
4. judging vs perceiving
2. sensing vs intuition
3. thinking vs feeling
4. judging vs perceiving
INTJ
- planners
- enjoys orderly life
- well organised
- pays attention to detail
- unable to rest until they set everything straight
- responsible
- realistic
- logical
- able to work at a steady pace
- able to ignore distractions
- dependable
- trustworthy
- emphasis on traditions and laws
- follow rules that have previously been established
- rigid
- unyielding, stubborn
strengths
- detail-oriented
- realistic
- present-focused
- observant
- logical and practical
- orderly and organised
weeknesses
- judgemental
- subjective
- tends to blame others
- insensitive
ISTJ
- introverted
- prefer to work alone
- focus on abstract information rather than concrete details
- emphasis on logic
- objective
- like to feel controlled
- make plans well in advanced
strengths
- enjoys theoretical and abstract concepts
- high expectations
- good at listening
- takes criticism well
- self confident and hard working
weaknesses
- can be overly analytical and judgemental
- very perfectionistic
- dislikes talking about emotions
- sometimes seems callous or insensitive
What is a video?
- sounds/ music
- visuals
- pace
- provokes emotions
- subtext
random ideas
idea1 (video)
- humanising San Po Kong, making it into a person with an mbti personality
- belongs to no where
- identity crisis?
idea2 (video)
- using the structure of the San Po Kong area, we can crop video into 3 sections, with 3 clips playing at the same time, having the upper and the lower vid with rigid lines and sharp cuts, while the middle one with soft and curvy silhouettes with smooth transitions
- 3 paces/ speed
idea3 (video)
- 2 sided, one boring, one exciting
- 2 videos without interacting with each other?
- 2 videos with nothing in common
- visuals and sounds, represents different sides
- chaotic visuals, calming sounds / calming visuals, chaotic sounds
idea3 (branding)
- branding the place using mbti as theme
idea4 (typeface)
- using plastic?
idea5(publication)
- focus on typesetting
We realised that matching a MBTI personality with the place is kind of limiting our ideas. Therefore, we have decided to go for only focusing on the place and put aside the mbti idea. We came up with an idea of using a red plastic bucket as San Po Kong has a long history of plastic-related industry and that the red plastic bucket is the most significant product from the industry. It is multifunctional in a very affordable means.
Final idea
red plastic bucket
- representation of mass production
- identity of San Po Kong
- too multifunctional that it loses it character
- everyone owns it, but no one values it
- adapts to any environment, retained significance
Project's aim
- explores San Po Kong's personality
- communicates the hidden side of San Po Kong
- work to it's fullest potential under limited resources
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