[W.S REBRAND] logo ideas + type development

 Logotype 

One serif and one sans serif font were chosen to be further developed to see which suits more. The tittles of the sans serif type were being transformed into ovals. This is to imitate the shape of most of the accessories white.studio sells. However, I thought that sans serif would not be the best option to represent their products. As straight lines, curves and circles are the main shapes that appear in their accessories, a serif font would better speak for their brand. 

Serif trial

Sans serif trial 

As for the sans serif font, I though that all dots/ tittles in the word "white.studio" could be a really good element to focus on as circles are he main shapes that appear in their products as pearls and crystals are all in a circular shape. I tried different variations and played around with the dots and lines. 

Logo initial idea 

While developing the logotype, I came up with the idea of extracting part of the logotype into a simpler form the logo. I took the "hi" from white and the "d" from studio to form this odd looking logo. 

Random thoughts 

- All accessories from white.studio are handmade. I thought it would be a good idea to translate the concept of DIY into the brand image too as it could be one of the biggest selling points. 

- Only using the "I" that I made as the logo might also be a good execution.