[W.S REBRAND] logo development + patterns

More variations are made using the concept of curves and circles. This idea is taken from one of the item white.studio made.

However, the weight of the logo does not looks balanced. Also, I do not think the O matches the shop's style of being elegant and graceful. 

I also tried out another idea by connecting the "h" from white and the "d" from studio. It kind of created an illusion of the word being elongated. I think this idea has the potential of being further developed into the final one as I really like the elongated feeling which matches with the shop's dangling products. Kernings will have have to be amended to balance the logo. 

The logotype is further developed into a simplified logo. It is a logo with straight lines connected with curves and a dot. The outcome turns out to be good, but I am wondering if it fits the band's image. I think the lines might be too thick and the design might be too bold and does not give an elegant vibe. 

---

I picked 3 logotypes and chose the middle one as the final outcome. I showed friends the 3 options and asked them what did they see at first sight. In the end, I chose the middle one with the dangling "I". 

---

Patterns 

I also tried developing the patterns using the main 3 elements (curves, straight lines, circles) , they didn't turn out looking good. They all look really complicated which I do not think suits the brand image of white.studio.