PPP TASK1 research

Brief

https://www.experimentaljetset.nl/archive/alphabet-reform-committee  https://thecafeteria.co.uk/light-bites/  look at the way of thinking  typography as their brand communication  no logos  typography only  use of colour  Part One  find 2 graphic design practitioners/ studios you like  *one must be local to you* look at their websites  think bout their studio name, work, tone of voice, layout, language, impression, feel  compare the two  Part Two  consider your own work, tone of voice, layout, language, impression, feel. think about how you want to present that  visual language and branding  develop a succinct version of your own 'About'  consider a studio name for yourself  how images of your work fit in with that   presented in group tutorials in pdfs (w/c 25th Jan) 4 pages  talk about your findings

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Findings from last years's PPP

1. @Jerryhahaa
   

• Aka DJ FRECKLES
• Multimedia artist 
• Studied in Japan 
• Based in hk
• Love how he adds texture on his design 
• focuses on advocating independent mind-set of individuals
• design, photography to music
• Highlights uniqueness of people and objects 
• fresh interpretation of the mundane aspects of life
• Stylist 
• expresses himself and his thoughts towards the society
• “highlight the uniqueness within people and objects”
• “fresh interpretation of the mundane aspects of life”

• @cashmerepullover - his brand
• Screen printed texture and some DIY illustrations 
• “connects people together to create as well as reflecting the diversity of Hong Kong culture"

2. Jujupradier 
   
   
   

• independent artist (ic director)
• branding and graphic
• Based in Hong Kong 
• Prints designs on t shirts 
• logos, brand identities, print solutions, business cards, digital solutions, websites 
• i have been to his first exhibition in Hong Kong 
• Strong and bold aesthetic with gradient and grain textures 
• diversity of style, fits into both commercial purposes and personal interests
• “always looking for a visual balance between the realistic, the creative and the abstract”
• Risograph style, gradient  
• Bright colours 
• Abstract 
• A mix of manipulated images and text 
• Dark background with bright foreground 
• *visited his first exhibition at MIHNGALLERY - “Space Dookie”, his work was all printed on LSD paper 

• between realistic and abstract 
• Digital, real vs virtual 
• Design on screen 
• Not something physical 

3. 宀derives from a Chinese radical meaning roof and used in the word for home and family [ 家 ]

• “This is a safe place” 
• “bringing everyone together into a place that they would feel safe“

• Chinese character elements 
• Comfortable and cozy 

mihngallery

• 宀Gallery is an artist lead space supported by 宀
• emerging artists to expose and sell their works
• lends its space to artists based in Hong Kong for one night exhibitions
• budding artists can share their work with a diverse audience outside the tightknit art industry
• advocates for affordable art, housing limited editioned prints from local and international artists at a reasonable price which are for sale through the venue and online inquiry
• art can be available to everyone through the power of collective creativity. 

mihnclub (宀Club)

• underground talent from around the world alongside a growing family of high-quality Residents to play in a space tailored for dancing
• It is a place where all races, genders and sexual identities are welcome and where the team is committed to preventing harassment or discrimination. 
• support entrepreneurial projects during the week
• yoga studio, a wine bar, a fashion gallery and an event space
• multifunctional design can morph into different atmospheres for different occasions
• new and experimental ideas can incubate through collaboration
• growing a community while bringing separate industries together. 

4. Verdy

• Japanese 
• graphic designer 
• Girls don’t cry 
• Wasted youth
• His career path is exactly what I want mine to be 
• I love his design aesthetic and how his design ideas were then transferred onto clothing brands
• he likes making characters, Vick is his iconic character 
• he designs typography too 
• collaborated with different brands 
• Really interesting that his English is not that fluent but then he can still be this successful and collaborating with international brands like UNIQLO

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As no interview is needed to be conducted, I've chosen Verdy and Jerry as my favourite practitioners. Both of them are my career goal. I love their aesthetics and how diverse their work could be applied to different mediums and collaborative projects. 

Part One

Verdy - Japanese  Japanese  graphic designer  Girls don’t cry  Wasted youth His career path is exactly what I want mine to be  I love his design aesthetic and how his design ideas were then transferred onto clothing brands he likes making characters, Vick is his iconic character  he designs typography too  collaborated with different brands  Really interesting that his English is not that fluent but then he can still be this successful and collaborating with international brands like UNIQLO Website  He doesn’t have a official website. There are mainly featuring articles and interviews when you google Verdy. He also did a lot of collaborative projects and has  his products sold in a lot of different online shopping platforms.  Jerry - Local (Hong Kong) Aka DJ FRECKLES Multimedia artist  Studied in Japan  Based in hk Love how he adds texture on his design  focuses on advocating independent mind-set of individuals design, photography to music Highlights uniqueness of people and objects  fresh interpretation of the mundane aspects of life Stylist  expresses himself and his thoughts towards the society “highlight the uniqueness within people and objects” “fresh interpretation of the mundane aspects of life” @cashmerepullover - his brand Screen printed texture and some DIY illustrations  “connects people together to create as well as reflecting the diversity of Hong Kong culture" Website Jerry’s website is a lot different from what I saw last year. He showcased his styling and photography work in his website last year and has a short “about” page. He changed the layout into a super simple one with only 3 design prints of his new cashmerepullover release alongside with 3 @s that are linked to his personal and shop’s account, as well as his mixtape page.

Compare and contrast 

• Both of them focused on Instagram as their main work showcasing platform. 

• Instagram has become a really effective platform for portfolio building 

VERDY

JERRY

Studio name  He works as an individual graphic designer.  Work  Vick, an iconic character which he uses in all of his collaborative work as his representation icon  Girls Don’t Cry type he designed, with significant characteristics that could be applied into different types Tone of voice  Casual  Cheerful  Playful  Friendly  Childish  Layout, language  Random  Free  Raw  Impression  Approachable  Low-key  Friendly

Studio name  He works as a multimedia artist. He is a graphic designer, stylist, DJ.  Cashmerepullover, his brand name Gives a comfy and cozy vibe Everyday wear  Casual wear  Work  Playful  Colourful  Wiggly type   With texture  Cute characters graphic tees  Tone of voice  Playful  Colourful  Cool  Free  Layout, language  Random  Free  Raw  Impression  Friendly  Cool  Open to conversations

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Part Two 

I want my work to be…  

• Random

• Colourful 

• Not commercial 

• Playful 

• Bold 

The vibe I wish to give off 

• Casual and chill 

• Friendly  

• Playful 

• Easy to approach 

• Open to any possibilities 

“About” 

A graphic designer who would like to build a creative community behind the commercialised metropolitan image of Hong Kong. 

Studio name : Themanproduction 

Man is my last initial in my chinese name. I want my studio and my work to be human. Something fun to look at and has a fun design process that is open to all kinds of possibilities.