Task3: How to write a brief (23,30OCT)

 

What should we include in a brief? 

1. " clear question and time scale" 

I don't think we necessarily need a question. However, it can sometimes help designers to think further and deeper. A brief background of when the outcome is gonna be showcased and be used is needed, so that we can have a clearer idea on the target audience and what design approach would be the best. 

2. "anyone can understand what is being asked"

I agree. A brief has to be easy to understand by everyone, as in some occasions like in portfolios or in exhibitions, the brief has to be shown to audience as well to clearly tell the prompt and aim of the design approach. 

3. "there is clarity" 

Yes, definitely. Or else we wouldn't know where to focus when designing. 

4. "it is interesting"

 It depends. Everyone has their own interests. An idea could be interesting to someone and might not to others. But definitely something that interests the designers, so that they can fully enjoy the design process. 

5. "you can tell what the aim is meant to be" 

Yes, so that your design aim and target would be focused and prevents from going off track. 

6. "the brief is written clearly 

Yes! with all the main points and key words. 

7. "it is challenging, you have to think" 

I personally thinks all briefs turn challenging when yo started developing them. As you will research on the topic, you will eventually know more about the topic, you then have much more knowledge on the topic and they will definitely be your inspirations and something that you would like to include and dig deep in your work. Therefore, while developing your work alongside with researching, briefs will get challenging in the design process. You will have to think of feasible solutions to an issue, or an abstract concept that you will have to translate into visual languages or even historical information that you would like to present that has to suit the modern design world. 

8. "it is written in bullet points rather than large paragraphs of information" 

I think it is okay? I am not sure tho. Cause it might help to make everything straight to the point. 

9. "it needs to be snappy" 

Yes. I has to be easy to understand, straight to the point, without bullshitting.

10. "allows room for development" 

Yes. The brief might not has to be too narrow? So that it allows designers to develop their work in a certain direction? However, for some product design briefs that are user oriented, I think allowing less room for development would be better? 

11. "there is a good amount of background information" 

Yes, but not as detailed. I personally think that background information usually leads to the problem and the issue to be tackled. We need to know some brief information about the background in order to start researching further on our own. 

12. "you understand what needs to be completed" 

Yes. The deliverables part. Showing designers what we has to complete as a final outcome. 

My Brief Example for 30th's session 

BA (Hons.) Graphic Design						LEVEL	6
STUDIO BRIEF
Studio brief 1 (Collaboration)					Module Brief	OUGD603
Semester	2		Outcomes Assessed		Module Tutors

Brief

Branding 3 specific modern locations with their historical/cultural/social contexts to strengthen locals’ cultural identity.  The practical outcome aims at educating young people on the historical values of a place that has evolved throughout the years and that they should be conserved and being passed on.  It also aims at a fun and weird approach which attracts travellers.

Background/Considerations

the general population aren’t educated on the local history and that they are required to do research on their own to acquire relevant knowledge  places have evolved a lot in terms of its land’s usage through history  What we see now is being developed from its initial usage and that they have to be interrelated in some ways  In order to strengthen a place’s cultural identity, educating people with their history is the best way to start

Mandatory Requirements	Deliverables
	A collection of posters or banners of a strong visual identity that is specifically branded for a place
Studio Deadline	Module Deadline

TASK3 30OCT2020 

Chosen brief 1 (Example 8) 

good

- stated clearly the background of the current industry 

- stated clearly the target audience range 

- direct descriptions of the aesthetic and style that the final outcome has to go for 

- I like how they added "analyse competitors" in the considerations part. This can definitely make the outcome less common and unique. 

- overall I think it is straight to the point enough and is not confusing at all 

room for improvement 

- background might be too brief, I think they should also include the secondary effects of having not enough Spanish restaurants. 

- Like maybe adding the point that their might be a lack of diversity in the choices of restaurants? 

- Or maybe it has to do with some cultural exposures too? 

- I feel like this is something that could be done by one person? It might not be the best brief to be a collaborative one. 

Chosen brief 1 (Example 8) 

good 

- The brief it self is really interesting and pinpoints on this corona times which is feasible 

- I think making it into VR animations is a very good context

- It could be a website and something that could be downloaded among friends, friends could interaction through screens and dance together like real nightclubs 

- very clear background 

- very specific considerations which is a good way to start as they know what exactly they want, this can lead to a smooth design process 

- ambitious, having a minimum of 3 designs as deliverables 

room for improvement 

- writing it in third person would sound more refined? 

- it might sounds more like a rationale instead of a brief guideline? 

- a physical exhibition setting might not be applicable during this corona situation, maybe an online exhibition instead?