Braindead research

Braindead 

@wearebraindead   

• raising money to support black communities 
• Charity tees 
• Tee print “if you love the black culture protect black lives” 
• Support black and lgbtq causes 
• Brain Dead made the request in a recent Instagram post, tagging big-name brands like The North Face, Converse, and Carhartt WIP.
• "If you talk with us, walk with us ... we have collaborated with so many amazing brands since the day we started," Brain Dead wrote. "We are now asking these brands to team up with us in creating new ways to help out the cause at hand. We ask @thenorthface @carharttwip @converse @reebokclassics to match our donation or work on a project with or without us to raise money or awareness for this cause. I reach out to these brands because we back them and we know they do amazing things! Lets stop strategizing and just activate the fucking voltron! Let’s go!" 
• “to raise money and awareness for the cause” 
• All of the proceeds will go to The Movement for Black Lives, Black-Owned Business Relief Fund and LGBTQ Fund. In just 24 hours, total sales of the tee is over half a million dollars,

THOUGHTS 

How do you know if a brand is doing good for the sake of fame?(tokenism?) 

How do you know if they really care about the issue? 

1. Educating people about the issue 
2. Donating 
3. Raising awareness 
4. Passing down stories 
5. Bringing people together 

After reading the article, I think knowing about the initiative of the act is important. 

Braindead tagged other big brands in an instagram post and called them out to do a collab that helps to raise money and awareness to the cause. 

• They made good use of their social media platform, gathering people to create something for the lgbtq and black communities 
• They raises awareness among their followers
• By tagging other brands, followers from the tagged brands would also be aware of it. They are building a virtual community of people who are being supportive to black communities and causes. 
• They know very well about what they could do to help the situation in their position 
• All proceeds from the tee shirt sales are being donated to the movement for black lives and the LGBTQ freedom fund, they did not get a penny from the whole project. I think this is already one of the biggest proof that they are really doing it for the black and lgbtq communities. What brands would not like to earn profit from their products?